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Rachel Reust • Product Designer • UX/UI
Turning complex workflows into interfaces people don't have to think about.
12+ Years
Digital + Creative Strategy
3+ Years
SaaS product design
E2E
Product design process
Web + Mobile
Connected systems
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One platform. Three connected user experiences designed for the people delivering, supervising, and evaluating human-service programs.
About
Explore My Background
How I Think, Work, and See the World
My Why Behind Design
Design, for me, is the process of turning that operational mess into a clear path forward. What matters most is helping people move faster, think clearer, and make better decisions through design.
Things I Love About Design
I love the Aha moment a complicated problem begins to reveal. Understanding relationships, mapping, shaping an simplifying Workflows is the part of design I never get tired of. I care deeply about visual craft, but the interface only works when the system beneath it makes sense.
When I’m Not Designing
Military life has taken my family across the world and taught me how to adapt quickly, build community, and stay curious in unfamiliar places. Outside of work, I’m usually horseback riding, painting, volunteering for the military community, exploring with my three boys, or being pulled farther than planned by my husky.
How I Want to Grow as a Designer
I’m focused on growing my product thinking, strategic decision making, and ability to shape systems that create meaningful outcomes at scale. I want to keep moving toward products where the interface is only one layer of the problem: complex data, permissions, handoffs, competing priorities, and real operational consequences.
What I’ve Learned Living Abroad
Living in Japan sharpened my attention to what people understand before a word is translated: hierarchy, iconography, context, sequence, and behavior. It taught me to enter unfamiliar environments with curiosity instead of assumptions, and that has made me a better researcher, collaborator, and designer.
Services
Areas of Expertise
I design digital products that simplify complexity, clarify decisions, and make everyday workflows easier to navigate.
UX Research
User interviews, journey mapping, usability testing, and insight synthesis.
UI Design
Clean, scalable interfaces built with accessibility and clarity in mind.
Product Strategy
Feature prioritization, roadmap thinking, and KPI-driven decision making.
Brand Identity
Visual systems, typography, color strategy, and digital brand expression.
Prototyping
Interactive flows in Figma to validate ideas before development.
Front-End Collaboration
Design systems built with dev handoff and responsive implementation in mind.